I solve complex design problems and create amazing user experiences.
I have been doing design and research for the last 7+ years in many different fields, some of these include, e-commerce, finance, education, aerospace, industrial, retail, and pharmaceutical. I currently work at Cabela's as a Senior UX Designer, heading up their research testing efforts. I work with a great team and we are doing some really neat work. More recently, I have been more focused on UX research, UX strategy,product and UX management. I have lead the research and testing efforts on many large scale projects resulting in great success for my current company and clients.
"Good design is usable, simple, and attractive. In order to create good design it requires a fine balance of usability, user empathy, aesthetics, keen business acumen, and a deep understanding of your users"
Created behavioral based personas that are used throughout various teams at Cabela's
Journey map creation for several of the projects that we have worked on along with a shopping journey map from the discovery phase of a product to the post purchase behaviors
Competitive benchmark study showing how Cabela's compares to 4 other competitors in the outdoor retail space. Based on SUS scores on finding products both browsing and searching, along with ease of use and desirability ratings
Mobile Research initiatives that have lead to a 4 star + rating in the app store and several awards. Research includes, how customers use their mobile device in the outdoors, mobile shopping and using a mobile device in the store
Usability testing of our catalogs which helped inform our current and future designs of catalogs which has lead to a better integration of print to digital